:root{
      color-scheme:light dark;
      --bg:#faf8f3;--surface:#ffffff;--ink:#171410;--muted:#6f675b;--line:#e6ded1;
      --accent:#f05a28;--accent-deep:#c74315;--accent-ink:#fffaf5;
      --dark:#11100e;--dark-soft:#1c1a17;--lime:#d8ff49;
      --serif:"Source Serif 4",Georgia,"Times New Roman",serif;
      --sans:"Archivo",system-ui,-apple-system,"Segoe UI",sans-serif;
      --mono:"DM Mono",ui-monospace,SFMono-Regular,Menlo,monospace;
      --shadow:0 24px 70px rgba(60,40,20,.12);
    }
    @media(prefers-color-scheme:dark){
      :root{--bg:#131109;--surface:#1c1913;--ink:#f4efe4;--muted:#a79c88;--line:#2f2a21;
        --dark:#080706;--dark-soft:#171410;--shadow:0 26px 70px rgba(0,0,0,.4)}
    }
    *{box-sizing:border-box}
    html{scroll-behavior:smooth}
    body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--sans);line-height:1.55;overflow-x:hidden}
    a{color:inherit}
    img{display:block;max-width:100%}
    button,a{-webkit-tap-highlight-color:transparent}
    h1,h2,h3,p{margin-top:0}
    .wrap{width:min(1180px,calc(100% - 40px));margin-inline:auto}

    /* Nav */
    .nav{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:20px 0;font-size:14px;font-weight:600}
    .wordmark{display:flex;align-items:center;gap:10px;text-decoration:none;font-weight:800;letter-spacing:-.02em;font-size:1.05rem}
    .wordmark-mark{width:32px;height:32px;border-radius:4px;background:var(--dark);color:#fff;display:grid;place-items:center;font-size:.72rem;font-weight:800}
    .wordmark-mark b{color:var(--lime)}
    .nav-links{display:flex;gap:28px;align-items:center}
    .nav-links a{text-decoration:none}
    .nav-links a.nl:hover{color:var(--accent-deep)}

    /* Buttons — VAM signature: sharp, 4px */
    .btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:48px;padding:0 22px;border-radius:4px;background:var(--accent);color:var(--accent-ink);font-weight:700;text-decoration:none;border:1px solid var(--accent);transition:background .2s,transform .2s}
    .btn:hover{background:var(--accent-deep);transform:translateY(-2px)}
    .btn.ghost{background:transparent;border-color:var(--line);color:var(--ink)}
    .btn.ghost:hover{border-color:var(--accent);transform:translateY(-2px)}
    .btn.light{background:#fff;border-color:#fff;color:#171310}

    /* Hero */
    .hero{padding:54px 0 92px}
    .hero-grid{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(340px,.9fr);gap:68px;align-items:center}
    .eyebrow{font:500 12px/1.4 var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--accent);margin:0 0 18px}
    h1{font-size:clamp(52px,7.2vw,104px);line-height:.92;letter-spacing:-.06em;max-width:9ch;margin-bottom:26px}
    h1 .hl{color:var(--accent)}
    .hero-copy>p.lede{font-size:clamp(18px,2vw,23px);line-height:1.5;color:var(--muted);max-width:62ch;margin-bottom:34px}
    .hero-actions{display:flex;gap:12px;flex-wrap:wrap}
    .hero-media{position:relative;min-height:620px}
    .hero-photo{position:absolute;inset:0 0 46px 0;width:100%;height:calc(100% - 46px);object-fit:cover;object-position:50% 30%;border-radius:8px;box-shadow:var(--shadow)}
    .metric-card{position:absolute;left:-42px;bottom:0;background:var(--lime);color:#11100e;padding:22px 24px;width:230px;border-radius:4px;box-shadow:var(--shadow)}
    .metric-card strong{font-size:30px;letter-spacing:-.04em;display:block;line-height:1}
    .metric-card span{font-size:13px;font-weight:600}

    /* Proof strip */
    .proof{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:26px 0}
    .proof-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
    .proof-item{padding-left:18px;border-left:2px solid var(--line)}
    .proof-item strong{display:block;font-size:22px;letter-spacing:-.03em;margin-bottom:4px}
    .proof-item span{font:500 12px/1.4 var(--mono);text-transform:uppercase;letter-spacing:.08em;color:var(--muted)}

    /* Sections */
    section{padding:104px 0}
    .section-head{display:grid;grid-template-columns:.55fr 1.45fr;gap:40px;align-items:start;margin-bottom:54px}
    .section-head h2{font-size:clamp(38px,5.4vw,72px);line-height:.98;letter-spacing:-.055em;margin-bottom:0;max-width:16ch}
    .section-head p{color:var(--muted);font-size:18px;max-width:60ch;margin:10px 0 0}

    /* Marketing arm — 4 services */
    .services{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));border-top:1px solid var(--line)}
    .service{padding:38px 38px 42px 0;border-bottom:1px solid var(--line);display:grid;grid-template-columns:54px 1fr;gap:18px}
    .service:nth-child(odd){padding-left:38px}
    .service:nth-child(even){border-left:1px solid var(--line);padding-left:38px}
    .service.featured{grid-column:1/-1;padding:46px 40px;background:var(--dark);color:#f6f3ec;grid-template-columns:54px minmax(0,1fr);border-bottom:0}
    .service.featured .num{color:var(--lime)}
    .featured-grid{display:grid;grid-template-columns:minmax(240px,.8fr) minmax(0,1.2fr);gap:48px;align-items:start}
    .featured-label{font:500 12px/1.4 var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--lime);display:block;margin-bottom:12px}
    .service.featured h3{font-size:clamp(30px,4vw,44px);margin-bottom:14px}
    .service.featured p{color:#bbb5ab;max-width:56ch}
    .service-points{list-style:none;margin:4px 0 0;padding:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 26px}
    .service-points li{padding:12px 0;border-bottom:1px solid #3a362f;font-size:15px;font-weight:600}
    .service-points li::before{content:"↗";color:var(--lime);margin-right:10px}
    .num{font:500 13px/1 var(--mono);color:var(--accent);padding-top:7px}
    .service h3{font-size:24px;line-height:1.1;letter-spacing:-.025em;margin-bottom:12px}
    .service p{color:var(--muted);margin:0;max-width:48ch}

    /* Publishing arm section */
    .pub{background:var(--surface);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
    .flywheel{font-family:var(--serif);font-style:italic;font-size:clamp(24px,3.4vw,40px);line-height:1.3;letter-spacing:-.01em;max-width:26ch;margin:0 0 56px}
    .flywheel .sep{color:var(--accent)}
    .asset-cards{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-bottom:40px}
    .asset-card{background:var(--bg);border:1px solid var(--line);border-radius:8px;padding:28px 24px;text-decoration:none;transition:transform .2s,border-color .2s}
    .asset-card:hover{transform:translateY(-4px);border-color:var(--accent)}
    .asset-card .ac-num{font:500 12px/1 var(--mono);color:var(--accent);letter-spacing:.1em;margin-bottom:14px}
    .asset-card h3{font-size:19px;letter-spacing:-.02em;margin-bottom:8px}
    .asset-card p{color:var(--muted);font-size:14.5px;margin:0}
    .pub-more{display:flex;align-items:center;gap:14px;flex-wrap:wrap}
    .pub-more .btn{margin-right:6px}

    /* Process */
    .process-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
    .step{min-height:300px;padding:30px;background:var(--surface);border:1px solid var(--line);border-radius:8px;position:relative;display:flex;flex-direction:column;justify-content:space-between}
    .step-no{font:500 14px/1 var(--mono);color:var(--accent);letter-spacing:.06em}
    .step h3{font-size:29px;line-height:1.05;letter-spacing:-.035em;margin-bottom:12px}
    .step p{color:var(--muted);margin:0}

    /* Founder / about */
    .about-card{display:grid;grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr);background:var(--surface);border:1px solid var(--line);border-radius:12px;overflow:hidden}
    .about-photo{width:100%;height:100%;min-height:520px;object-fit:cover;object-position:center}
    .about-copy{padding:clamp(38px,6vw,76px);display:flex;flex-direction:column;justify-content:center}
    .about-copy h2{font-size:clamp(36px,4.6vw,60px);line-height:1;letter-spacing:-.05em;margin-bottom:26px}
    .about-copy p{color:var(--muted);font-size:17.5px;max-width:56ch}
    .signature{font:500 13px/1.5 var(--mono);margin-top:20px;color:var(--ink)}

    /* CTA */
    .cta-panel{background:var(--accent);color:var(--accent-ink);padding:clamp(44px,7vw,88px);border-radius:12px;display:grid;grid-template-columns:1.35fr .65fr;gap:44px;align-items:end;position:relative;overflow:hidden}
    .cta-panel::before{content:"";position:absolute;width:280px;height:280px;border:70px solid rgba(255,255,255,.14);border-radius:50%;left:-150px;bottom:-160px}
    .cta-panel h2{font-size:clamp(42px,5.6vw,76px);line-height:.96;letter-spacing:-.055em;margin:0;position:relative}
    .cta-side{position:relative}
    .cta-side p{font-size:17px;margin-bottom:22px}

    /* Footer */
    footer{border-top:1px solid var(--line);padding:28px 0 44px;color:var(--muted);font-size:13px}
    .footer-row{display:flex;justify-content:space-between;gap:18px;flex-wrap:wrap}
    .footer-row a{color:var(--ink);text-underline-offset:3px}
    .sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}

    @media(max-width:900px){
      .hero{padding-top:34px}
      .hero-grid,.cta-panel{grid-template-columns:1fr}
      .hero-media{min-height:540px}
      .metric-card{left:18px}
      .section-head{grid-template-columns:1fr;gap:14px}
      .featured-grid{grid-template-columns:1fr;gap:28px}
      .process-grid{grid-template-columns:1fr}
      .about-card{grid-template-columns:1fr}
      .about-photo{min-height:0;height:440px}
      .asset-cards{grid-template-columns:repeat(2,1fr)}
      .proof-grid{grid-template-columns:repeat(2,1fr);gap:20px}
      .cta-panel{align-items:start;gap:30px}
    }
    @media(max-width:620px){
      .wrap{width:min(100% - 28px,1180px)}
      .nav-links a.nl{display:none}
      .hero{padding:24px 0 64px}
      .hero-grid{gap:38px}
      .hero-media{min-height:440px}
      .metric-card{left:14px;width:196px;padding:18px}
      .metric-card strong{font-size:25px}
      section{padding:72px 0}
      .services{grid-template-columns:1fr}
      .service,.service:nth-child(odd),.service:nth-child(even){padding:30px 0;border-left:0}
      .service.featured{padding:34px 24px;grid-template-columns:38px minmax(0,1fr)}
      .service-points{grid-template-columns:1fr}
      .asset-cards{grid-template-columns:1fr}
      .proof-grid{grid-template-columns:1fr 1fr}
      .about-photo{height:340px}
      .about-copy{padding:36px 26px}
      .flywheel{margin-bottom:40px}
    }
    @media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.btn,.asset-card{transition:none}}

/* Publishing page additions */
.page-hero-dark{background:var(--dark);color:#f6f3ec;position:relative;overflow:hidden}
.page-hero-dark::after{content:"";position:absolute;width:420px;height:420px;border:90px solid var(--accent);border-radius:50%;right:-210px;top:-150px;opacity:.16}
.page-hero-dark .wrap{position:relative;z-index:1}
.page-hero-dark .eyebrow{color:var(--lime)}
.page-hero-dark h1{color:#f6f3ec}
.page-hero-dark .lede{font-size:clamp(18px,2vw,23px);line-height:1.5;color:#bbb5ab;max-width:64ch;margin:0 0 34px}
.asset-detail{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;margin-top:8px}
.asset-panel{background:var(--surface);border:1px solid var(--line);border-radius:8px;padding:36px 32px}
.asset-panel .ac-num{font:500 12px/1 var(--mono);color:var(--accent);letter-spacing:.1em;margin-bottom:14px}
.asset-panel h3{font-size:26px;letter-spacing:-.025em;margin-bottom:12px}
.asset-panel p{color:var(--muted);margin:0;max-width:52ch}
.asset-panel .coming{margin-top:16px;font:500 12px/1.5 var(--mono);text-transform:uppercase;letter-spacing:.08em;color:var(--muted)}
.money-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:8px}
.money-item{background:var(--dark);color:#f6f3ec;border-radius:8px;padding:30px 26px}
.money-item .ac-num{font:500 12px/1 var(--mono);color:var(--lime);letter-spacing:.1em;margin-bottom:14px}
.money-item h3{font-size:19px;letter-spacing:-.02em;margin-bottom:8px}
.money-item p{color:#aaa49b;font-size:14.5px;margin:0}
.boundary{background:var(--surface);border:1px solid var(--line);border-left:4px solid var(--accent);border-radius:0 8px 8px 0;padding:28px 32px;color:var(--muted);font-size:16.5px;max-width:70ch}
.boundary strong{color:var(--ink)}
@media(max-width:900px){.asset-detail{grid-template-columns:1fr}.money-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:620px){.money-grid{grid-template-columns:1fr}}